• notebookcomputer
  • 25/03/2023
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Apple listened to its most loyal customers and fixed its laptop problems from the last five years

The new machines address longstanding user complaints, revealing that Apple does listen to user feedback, especially from programmers and other professional users.

Apple listened to its most loyal customers and fixed its laptop problems from the last five years

It turns out, Apple's last redesign for the MacBook Pro wasn't popular among picky users, leading to a period between 2017 and 2020 with eight out of 10 quarters of flat or negative annual growth in its Mac business.

It didn't take long for problems to crop up with Apple's pricey laptops after the redesign in 2016.

The laptops that Apple announced on Monday look more like the pre-2016 MacBook Pro:

The biggest advancement from Apple's perspective is the chip inside the new 16-inch and 14-inch MacBook Pros. They use Apple's own M1 chips, either in "Pro" or "Max" configurations, instead of the same Intel or AMD chips Windows PCs use.